The Primary Goods Magazine

How it started...

Snooze is an online magazine dedicated to exploring fun, fascinating, and quirky stories surrounding sleep. 

Snooze started with a simple idea: that the world around us is changing. It's no longer as cool to brag about how little sleep you're getting, or how many all-nighters you've pulled consecutively. The world has come to understand that if you prioritize sleep, it'll lead you to be more smarter, happier, and more creative. Yet few of us have any idea of what it takes, and what it means, to get a good night's sleep.

Snooze aims to change that. 

Our mission:

Progressive companies like Nike have tackled fitness, and Whole Foods have tackled healthy eating. We believe that we can tackle sleep - the third pillar of wellness. 

Snooze is based in Los Angeles, with contributors and readers all over the world.